"Choose from IQOS ILUMA PRIME, IQOS ILUMA, or IQOS ILUMA ONE for a smoke-free alternative to cigarettes. Our heated tobacco devices innovate by heating real tobacco, not burning it. Experience the same ritual with fewer harmful substances*. Say goodbye to cigarette smoke smell."
"Explore the IQOS device, a smoke-free option for tobacco. Use it with IQOS Heets, heated tobacco sticks, as a healthier choice than regular cigarettes. No worries about burning, ash, or smoke – it's a cleaner, odor-free alternative. Vape with ease wherever it's allowed, enjoying a simpler and satisfying tobacco experience''
2. What is heated tobacco?
“Discover our advanced heated tobacco devices – electronic alternatives that heat real tobacco without burning it. Vape with innovation, ditching traditional cigarettes for a cleaner, heated tobacco experience.”
Heated tobacco device, e-cigarette, cigarette: what are the differences?
Heating tobacco means:
No fire and no hot embers
No cigarette smoke
No unpleasant smoke smell
No ash flying around
With IQOS you will enjoy:
Real tobacco
Varieties of tobacco sticks flavours
Same ritual with less harmful substances
Important information: IQOS is not risk-free.
Your benefits with IQOS ILUMA:
Real tobacco experience thanks to real tobacco
Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
95% less harmful substances compared to cigarettes
Discover TEREA tobacco sticks, exclusively developed for IQOS ILUMA
You can expect a consistent tobacco flavor experience, with a steady draw and rich tobacco vapor.
TEREA are perfectly matched with IQOS ILUMA: Each individual tobacco stick contains real tobacco and consists of different elements, which are manufactured under the highest quality criteria from high-quality raw materials.
Sealing : Thanks to the sealing, the holder remains clean and free of tobacco residues after use. It also makes the tobacco stick easier to insert and pull out.
Heating element : The innovative heating element is coated with stainless steel and is located inside the tobacco stick, where it gently heats the tobacco.
Hollow channel : The hollow channel ensures that exactly the right amount of tobacco vapor flows through the tobacco stick. For an even draw and high-yield tobacco vapor.
Real tobacco : A carefully selected, finely ground and specially prepared tobacco blend.
Protective cover : Our new protective cover ensures that the Holder stays clean after use. So you never have to clean again.
Cooling segment : This filter cools the temperature of the tobacco vapor. It is made of cellulose acetate and offers the best cooling performance yet.
TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA .
How long does a TEREA experience lost ??
IQOS ILUMA was designed so that a TEREA tobacco stick is heated for about the same period of time as a cigarette, but without burning tobacco. Which is why the consumption time of a TEREA tobacco stick is approximately the same as that of a cigarette. A TEREA tobacco stick can be consumed for up to 6 minutes.
Do TEREA contain nicotine ??
Yes, TEREA tobacco sticks contain nicotine, which is addictive. Nicotine is a natural component of the tobacco plant and is released in the tobacco aerosol produced when IQOS ILUMA is used.
Which TEREA Flavors are available ??
Currently, we have 6 different TEREA flavors in Egypt: TEREA Russet, TEREA Sienna, TEREA Amber, TEREA Silver, TEREA Turquoise, TEREA Purple Wave.